Business Boot Camp

I registered for an amazing “Business Boot Camp” course which started 3 weeks ago. Tomorrow will be my third class. I have to say it is amazing. In the last two weeks I’ve learned so much. It’s the little things that you don’t think about. Things that make a big difference but you may not think have very much importance.

The class has confirmed some things I knew already, but for the most part it has made me think longer and harder about my business. Yes, being an author is a business. It’s a full time job, and that’s just the writing part.

I’ve chosen to go the route of self-publishing. That means that some of the things that one of the big 5 (or any of the other smaller publishers) would do for me I have to find someone to do them or do them myself. I still have to have an editor, a cover designer, a proof-reader, etc. That doesn’t go away because I have decided to self-publish.

The difference is, the onus is now on me to search out and interview these people to ensure they are the best fit for my work and to pay for their services. Because of this I have to know my brand. It is hard to boil it down and if I can’t then how can someone I hire know what I am thinking. I thought I had it all figured out prior to the class, but I’m now finding out all the things I didn’t know I didn’t know.

Last week’s homework from the Business Boot Camp was to figure out my brand. I looked at what I had and then spent a lot of hours trying to make it more concise to the way I want the world to see my business. I think I’m on the right track, but I’m not 100% happy with what I came up with. I think it still needs a little more tweaking to be bang on.

I’m really enjoying the sessions and I think at the end of the 10 weeks I will have a better understanding of myself and my business. That will lead to writing a better business plan and being more successful.

I can’t wait for tomorrow’s session and the rest to come. I’ll periodically update my progress here on the blog.

About Linda O'Toole

Women's Fiction Author
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